Business Planning ~ Establish Goals & Objectives with Employees

The first impact on your business plan is that you are being attentive!

Employees may have done the exercise and put their respective goals and objectives (G&O) in the desk drawer. Once they realize you will be focused on their commitment to the organizational performance, they will be more attentive to their contributions and subsequent results.

When engaging your management team for contributions to this exercise, be sure to give ample time for them to offer thoughtful objectives and attainable goals. It does no one any good for sales and marketing to offer up a 20% increase in sales without the proper resources in finances, staff, and procedures to support the gained market share.

I would encourage you to introduce the exercise as a topic in a scheduled meeting (you ARE meeting with your team, RIGHT?) Assure them that this isn’t a GOTCHA proposition. Proceed to discuss the long term objectives of the organization and what is needed from each department for these objectives to be achieved. Give a short deadline to begin the project (perhaps 10 calendar days) and schedule individual meetings with each person during the subsequent week.

Individually, or departmentally, discuss the overall goals and objectives they’ve identified. Are they attainable and realistic? What is the impact on resources: more staff, promotional cost, equipment, impact on SOP (standard operating procedures)?

After the various groups have had their meetings, review the individual plans against your original organizational goals and objectives.

This is where you will set organizational priorities.

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